GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. 59% believe members clearly understand the value of their chamber and the specific solutions offered to them. Do you agree? Member needs and your chamber’s strengths can change over time. Here’s how to determine if your value proposition needs a refresh, and ideas on how to do it. Test the Strength of Your Current Value Proposition Review your value message internally. During your […]

GrowthZone recently surveyed over 300 association professionals across the U.S. and Canada. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. Is your association in the same boat? Is it time to refresh your value proposition? Reassess Your Value Proposition The vision you have for your organization today may no longer be effective, relevant, or possible. […]

The results are in! GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. The results show several interesting trends impacting today’s chambers. Read on for a preview of the 2023 Chamber Survey findings: Membership is on the Rise The majority of survey respondents say membership at their chamber shows an increase from last year and new membership also shows an increase from last year: 56% Increased net membership 65% Increased new memberships […]

Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. (Can you relate?) Here’s a preview of more of the 2023 Association Survey findings: Member Engagement Leads to Member Retention Why do you think members don’t renew their membership with your organization? The majority of those surveyed cite a lack of engagement with the organization […]

The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members. NISSWA, MN – January 17, 2023 – GrowthZone, provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. While over half of respondents say engagement is about the same as last year, lack of engagement is listed […]

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. NISSWA, MN – January 17, 2023 – GrowthZone, provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their […]

Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone, provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. The results showed several interesting trends impacting today’s trade and professional associations. “It’s important for GrowthZone to hear what challenges association professionals are facing. It helps us improve our […]

You’ve probably noticed that certain websites have https:// in their URL while others don’t (they simply have http://). So the question is, what is HTTPS, and does it matter for your association? The answer is absolutely YES. HTTPS vs. HTTP We won’t get into the details of every difference, but it’s easy to keep them straight by telling yourself that the “S” in HTTPS stands for Secure. It’s a secure layer that encrypts everything. If you’re using a website that […]

by Frank Kenny Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?” It’s so frustrating, especially if you posted the event or program on social media again and again. You may have even felt like you were bothering people because of how often you posted it. Yet people are still angry with you even though you did everything you could to reach your audience. Or did you? The fact is, […]