LinkedIn is the world’s largest professional network with over 562 million users in more than 200 countries. It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. With persistence, associations can benefit from utilizing this platform to bring better visibility to their organization. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key. Just like all social media, it may take some time to grow, but with […]

Many people know LinkedIn as being the number one professional networking platform that job seekers use as a great resource to find work. But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. If you don’t have a company profile page, or if it is not being utilized to its full potential, these tips can help you get there. Blog like you mean it. […]

Holiday observances are a great way to keep your association’s social media feeds active. Talk Like a Pirate Day, Truck Driver Appreciation Week, and Service Dog Month are just a few September holidays. Here are several more September holidays to inspire you: Monthly Observances Baby Safety Month Hispanic Heritage Month Square Dancing Month Honey Month Service Dog Month 30 More Ideas for Your Association’s Social Media Posts » Weekly Observances September 1 – 7 Nutrition Week September 2 – 8 […]

Case Study: Converse Economic Development Corporation, Converse, TX THE CHALLENGE Kat Lindquist plays a significant role in the success of the Converse Economic Development Corporation (TX) as their Business Retention and Marketing Manager. With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service. How to choose software for EDCs » Soon after joining the organization two years ago, Kat was frustrated with the customer […]