Associations must make an “apples to apples” association software comparison when researching new systems. Still trying to decide what criteria to consider? In Part 2 of the blog series, “Where to Begin Your Association’s AMS Search”, we address how to research the ease of use, setup and integration, and training and support. Download How to Sell Your Board on New Association Software for a step-by-step blueprint to help explain the benefits. Here are some issues to discuss with potential AMS […]

Medical and healthcare association professionals across the U.S. and Canada replied to GrowthZone’s survey in the fourth quarter of 2022, providing a look at their organizations’ inner workings. The survey results indicate that their most significant challenge to growing membership is difficulty reaching prospective members and attracting and retaining younger medical professionals. For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. For medical associations and societies, it can seem utterly impossible. Young medical professionals keep rigorous schedules. […]

Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference. Stay Within Categories Each post should fit into an established blog category and play a role in your overall content strategy. (Translation: Stay on topic and keep it relevant to your expertise.) Focus on Headlines The headline is the most crucial aspect of a blog post. Headlines are critical […]

Are you paying attention to the footer on your association’s website? If not, you’re missing an opportunity (and you’re not alone). A LOT more people see the footer than you might think (particularly on mobile). It’s an essential element of any website. A website footer, found at the bottom of a web page: helps boost conversions builds credibility reduce bounce rates improves SEO enhances user experience A footer signals that the user has reached the end of the association’s webpage. […]

by Frank Kenny The membership dues model known as “fair share” is unfair to your members and your chamber. With fair share, every member gets the same features and benefits, yet some pay more than others simply because they have more employees, hotel rooms, or money on deposit. This dues model fails to consider that a business’s wants and needs change over time. The needs of a startup business, a growing business, and a mature business are entirely different. Yet […]

The team at GrowthZone continuously hears there is improvement in year-over-year association engagement rates. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates. Utilizing everything from data analysis to updated new-member onboarding plans, these associations are well-informed about what is and isn’t working in their engagement strategy. Learn How to Measure Association Progress >> How they did it: Deliberate Strategy and Dedicated Focus: […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.