Growth

The key to driving conference registrations is to make it as easy as possible for potential attendees to get approval to attend. Read the tip sheet: We’ve Got to Stop Meeting Like This and learn how to plan and run efficient meetings. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. By helping them “sell” the idea, you’ve put the […]

Learn how to use voice search to grow your organization.

What story is your association telling with its social media posts? Does your story resonate with your target market? Is it reaching your members? Or is it rendering your message effectively invisible, hidden in plain sight? Get 30 more quick and easy ideas for social media posts for your association now » Recognize that everything you do tells a story. If someone dresses shabbily, it tells a story about them. If an organization is mainly self-promoting, that may tell their […]

What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target Mission statements are often overlooked or ignored. But if an association is operating without one or paying no attention to what’s already in place, they’re making a critical error. Is […]

In the fast-paced world of association management, staying on target with an organization’s mission and goals can be a challenge. Learn about 3 ways to help your association thrive in The Association Success Kit. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on… Our Association Success Kit provides proven strategies for associations bundled together in a single document. Its easy-to-read format is ideal for a short break […]

Hosting a physical conference, event, meeting, etc. can be challenging for many associations. With the technology available today, associations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education An excellent marketing tool Networking opportunities for members (and presenters) Virtual vendor “booths” and sponsors for partnership inclusion Continuing education credits for certifications Coverage of broad subject matter (along with a deeper dive through individual workshops or programs) Here are 4 reasons to consider hosting a […]

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone Association Management Software explored benefits that attract young professional members to join associations. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to manage their offerings carefully. Providing association benefits that young professionals really want is critical. But more importantly, communicating these association benefits is key. Of all the benefits associations should promote in […]

A new-member welcome wmail is categorized as a “triggered” email that is generated when there is a meaningful change or event in a prospect’s behavior or profile. In this case, when a new member joins an organization. Triggered emails are different from and more effective than BAU (‘business-as-usual’) emails. A welcome email is a new member’s first exposure to the voice of an organization – and it’s the singular chance to set the tone. 3 ‘musts’ for an effective welcome […]

When creating a marketing plan, many Associations miss the opportunity to clearly differentiate between a strategy and the other, necessary plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics. A well-defined marketing plan with a clear strategy is vital for an organization. An excessively diverse, reactionary, and scattered strategy known as the “kitchen sink” approach […]

One thing you can always count on is change. While it is necessary to focus your attention on attracting new association members, it is important to know why existing members choose to leave. Sometimes it is just a life change like a relocation, but what if members leave because of a lack of open-mindedness in your organization, or because they stopped feeling valued? There could be any number of reasons why one decides to exit, and you should make it […]

For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another. Enacting overall best practices for organizations of all kinds allows associations to establish a general foundation for success. Typically, businesses, non-profits, educational institutions, etc. rely on the following strategies to navigate their way to success:   1. Mission Statements for […]

A Guest Blog by Elizabeth Weaver Engel. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. And the yet-to-be-named generation coming up behind them is even more so. We are also aware of the expanding number of studies showing that increased diversity and authentic inclusion produce more innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an […]