Events and Conferences

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee Recruit a variety of people to […]

Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances Autism Awareness Month Distracted Driving Awareness Month Poetry Month Oral Cancer Awareness Month Grilled Cheese Month Sexual Assault Awareness and Prevention Month Testicular Cancer Awareness Month April Weekly Holidays and Observances April 7-13     National Library Week (generally 2nd week in April) April 7-13     U.S. Volunteer Appreciation Week (changes […]

In today’s digital world, professionals of all types are looking for easier ways to quickly learn and consume content that will grow their knowledge and current skill set. Enter micro-learning. Micro-learning is a short-term focused way of learning that provides just the right amount of information needed to help achieve a specific objective – skills-based education for example. When designed right, learners can select and use the content most applicable to their needs on whichever device they choose; which means […]

This article has been updated since its original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. The key to success is to make it as easy as possible for potential attendees to get approval to attend. Get the Guide: Successful Association Event Planning » A critical component to marketing your organization’s program should be a letter/proposal template that can be used […]

When making presentations, it’s critical to be aware of the messages you’re sending through body language. Set up your board members for success with The Field Guide to Board Orientation. 10 Tips for Effective Body Language: Open your chest and arms and keep your back straight to help you relax. Smile to make your audience comfortable. Gesture with your arms and hands and look your audience in the eye in order to keep the audience’s attention. Keep calm to show […]

The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the […]

The GrowthZone team wishes everyone a productive American Associations Day! In virtually every business sector and industry, across the country, state to state, associations mobilize millions to turn change into progress one step at a time. The Power of A implements programs and impacts policies to support this progress. ASAE created the Power of A to serve as the association industry’s brand – not ASAE’s. The Power of A is a platform for all associations to educate audiences such as […]

We all have those members who make their annual payment, but they rarely utilize your organization in any other way. These are the members who are most concerning and can impact retention and value. Join Membership Expert and guest presenter, Shari Pash of Strategic Solutions for Growth, on Tuesday, September 26 as she leads the webinar: Engaging the Disengaged Member. She will share useful ideas and tactics for engagement that can be implemented right away. Shari explains how to develop […]

The NAHB Association Management Conference in Denver may have been the best ever! From the keynote speakers to roof-top receptions and vintage arcade games, it was an incredible few days. Thanks to NAHB for providing the perfect balance for professional growth and relaxation. The team was astounded by the number of association executives who took the time to share their successes with the GrowthZone Builders Edition AMS, as well as those that stopped by to learn more about GrowthZone. Thanks […]

#NAHBAMC kicks off this week and the GrowthZone team is looking forward to connecting with HBA professionals in Denver! Be sure to stop by the GrowthZone booth in the Resource Pavilion. Take our 5-question survey and we’ll give you a $5 Starbucks card. Plus, be sure to drop off your business card to be entered to win a retro-look Fujifilm Instax Mini 90 Instant Film Camera. Drawings will take place at the Sponsor Fair Luncheon on Friday. The cutting-edge training […]

We’re counting down to #ASAE2017 in amazing Toronto, Canada! The “What Inspires” theme is perfect for this gathering. Inspiration sparks in different ways for different people. One constant is that we all know when we feel it. The GrowthZone team is looking forward to the discovering inspiration in the engaging education sessions that have become a mainstay of ASAE events. The two keynotes promise to be engaging and enlightening, as does the opening event at the Royal Ontario Museum. Stop […]

It’s the final countdown to AMS Fest 2017 and GrowthZone is pumped! What is AMS Fest? AMS Fest is two loaded days where association pros will be elbow-to-elbow with executives of member-based organizations, consultants, and AMS vendors that all want to engage in discussions around technology and AMS systems. Read the recent blog post about how to get members to attend your conferences. There will be talks about the future of AMS, what’s trending, what is and isn’t working, what’s innovative, what new systems are […]