Revenue Solutions

Case Study: Converse Economic Development Corporation, Converse, TX THE CHALLENGE Kat Lindquist plays a significant role in the success of the Converse Economic Development Corporation (TX) as their Business Retention and Marketing Manager. With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service. How to choose software for EDCs » Soon after joining the organization two years ago, Kat was frustrated with the customer […]

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association Membership Marketing Video: Pennsylvania Builders Association Meet the Trades: Tidewater Builders Association Construction Connections: University of Cincinnati Construction Student Association Build with The BIA: BIA of Okaloosa-Walton Counties, Inc. A.L.M. Home: Charlotte-DeSoto Building Industry Association Monthly Legislative Forum: Desert Valleys Builders Association Packed with program, strategy, and […]

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.  Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of […]

How to convince an Association Board of Directors to invest in Association Management Software (AMS).

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales. Watch a quick video about the GrowthZone AMS Sales Funnel Management Module » Not sure what a sales funnel […]

We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Didn’t have time to read all 100? Of course not, so here are the top 5 most popular posts of the past year. (Most of the articles can be read in less than 3 minutes!)   3 Ways to Quit Wasting Time in Worthless Meetings »     How to Conduct a SWOT Analysis for Association Planning » […]

We all have those members who make their annual payment, but they rarely utilize your organization in any other way. These are the members who are most concerning and can impact retention and value. Join Membership Expert and guest presenter, Shari Pash of Strategic Solutions for Growth, on Tuesday, September 26 as she leads the webinar: Engaging the Disengaged Member. She will share useful ideas and tactics for engagement that can be implemented right away. Shari explains how to develop […]

Imagine what you could do with $10,000 USD of in-kind advertising every month from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants. Get Your Copy of the Ultimate Non-Dues Revenue Guide for Associations. How it Works Google Ad Grants provides free Google AdWords advertising—up to $10,000 USD per month—on Google search result pages, to eligible nonprofit organizations. The program is designed to […]

Securing funding for your association can be challenging. While the non-dues revenue route is all-too familiar, an often-overlooked source for funding is grants. There are many sources for grants, the most accessible and obvious being government grants. However, a simple web search for available grants produces thousands of results beyond those provided by local, state, and federal governments. Even if your association isn’t eligible, consider the benefit of communicating grant opportunities to your membership. For example, what if you sent your members […]

Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. There is a process, a journey, that people go through. Let’s analyze the journey so you discover how social […]