Growth

Marketing automation saves time and makes recruiting and onboarding chamber and association members easier and more personal for prospects.

An in-depth comparison of chamber of commerce membership management software AMS systems.

Innovative, replicable event ideas your chamber can facilitate to connect local business leaders to high school and college-age students. Help build the workforce pipeline and launch future generations to succeed. All five ideas were gathered from GrowthZone’s Annual Chambers of Innovation Competition.

A simple breakdown of the steps involved for association management professionals to earn CAE designation.

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” It proved to be one of our most popular webinars in recent years. The free, on-demand webinar is ideal for anyone interacting with members using the written word. While explaining the Top 6 Principles for Association Crisis Communications, Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications. A […]

Guest Blog by Frank Kenny Is your renewal process as effective as it could be? If you’re not sure how your renewal process measures up to others in the membership business, let’s think about one of the strongest, most efficient membership models—Netflix. Imagine being an employee in charge of billing for Netflix subscriptions if Netflix worked the way many associations and chambers currently do. If you followed this model, you would print off and send out a paper invoice. Netflix […]

Editor’s note: This article was originally posted on September 7, 2016. It has been updated. Why write a proclamation? Proclamations serve to signal to citizens that an issue matters. A proclamation can influence policy decisions is an official way for government leaders to make an announcement. Although there are a few steps involved, overall it’s a very easy thing to accomplish (particularly if your association drafts the proclamation for your leaders). The 4-Step Process 1. Write: Outline what you would […]

Optimizing association websites for search engines can seem daunting, so just start somewhere. The association SEO process can be as basic or complex as you choose to make it. You don’t have to “go back” and fix things or reinvent the wheel. What Is SEO? Search Engine Optimization (SEO) drives web traffic from organic (unpaid) search engine results. SEO drives 22% of all website visits, and the majority of search engine traffic is generated by the big 3: Google 65% Bing […]

For associations, catching the interest of the Under-30 professional crowd can seem daunting, if not impossible. For young professionals, association membership matters. A lot. But convincing this generation of the power of association membership is tough. Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. Demonstrating the impact association membership can have on the trajectory of a young professional’s career is critical. Our tip sheet, The Perks of Association Membership for Young Professionals, outlines advantages […]

In essence, scalability is to associations as fast internet is to streaming.

In Part 1 of our Board Orientation series, GrowthZone focused on how associations should establish goals and define success when setting up an association new board of directors’ orientation. The next step in the process is to decide how to structure the board member orientation. There are dozens of ways to format association board onboarding and many decisions to be made. Get the Field Guide to Association Board Orientation for a step-by-step plan.  What is the orientation plan? Will it […]

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months, then download the complete plan of the onboarding process. 4 Months Enter member into your Association’s marketing funnel […]