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How to differentiate your chamber or association’s advertising offerings from sponsorship opportunities.

What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target Mission statements are often overlooked or ignored. But if an association is operating without one or paying no attention to what’s already in place, they’re making a critical error. Is […]

Associations are constantly challenged to increase non-dues revenue. Boosting the bottom line can begin by maximizing what every association already has: a website. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue, association pros can learn about what is and isn’t working for other member-based organizations. Additionally, it includes details on approaches that maximize individual staff strengths with no out-of-pocket expense. Two […]

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. How do you take advantage of this demographic shift to attract young professionals to your association? Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. If you’re of the TL;DR (“Too Long; […]

Membership expert, Frank Kenny, explains three of the hottest member benefits trends out there. While individual membership benefits depend largely on your type of association, you can use these membership trends for some brainstorming. Members expect a lot these days. Simply offering networking events is not enough. Members are able to do things on their own that they couldn’t decades ago like bypassing gatekeepers in order to get to know people on the other side of the country or world. […]

Online communities are powerful catalysts for positive change. Beyond their ability to connect people across the globe, they also have the potential to improve the world in tangible ways. ‍ Let’s take a deeper look into how online communities are fostering inclusivity, driving innovation, and creating a more informed, empathetic society. Online communities foster global connection and understanding Online communities have the unique ability to bridge vast geographical divides. They have a unique ability to bring together people from diverse […]

To avoid losing focus and diminishing association /association-management-software/productivity-modules/productivity, build more rest and renewal into your daily routine. Here are seven easy-to-implement tips for improving productivity and focus: 1. Turn off your email Ignore your email for one hour and see how much more productive you become. 2. Shift from high gear to low gear – and back to high Try the Pomodoro technique. Here’s how it works: grab a timer and set it for 25 minutes. Ready? Now go work. […]

In the fast-paced world of association management, staying on target with an organization’s mission and goals can be a challenge. Learn about 3 ways to help your association thrive in The Association Success Kit. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on… Our Association Success Kit provides proven strategies for associations bundled together in a single document. Its easy-to-read format is ideal for a short break […]

Planning for man-made and natural disasters is critical for association members It helps protect your organization and your livelihood. It also supports your employees, your members, the community, and the economy. Start by identifying who should participate in coordinating the plan. Then carefully assess how your organization functions to determine which staff, materials, procedures, and equipment are absolutely necessary to keep operating. Read more about association management and operations; download the Association Operations Toolkit today. Here’s a basic overview to […]

Hosting a physical conference, event, meeting, etc. can be challenging for many associations. With the technology available today, associations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education An excellent marketing tool Networking opportunities for members (and presenters) Virtual vendor “booths” and sponsors for partnership inclusion Continuing education credits for certifications Coverage of broad subject matter (along with a deeper dive through individual workshops or programs) Here are 4 reasons to consider hosting a […]

There are a number of trends impacting the association industry. One of the top growth challenges mentioned is attracting young professionals. Regardless of size, budget, or mission, associations continue to struggle with ideas to engage 20-somethings. While there is not a singular answer to the challenge, even the simplest of ideas are worth trying, right? We put on our thinking caps and came up with a list of fun activities to incorporate into events geared toward your young professional members […]

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone Association Management Software explored benefits that attract young professional members to join associations. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to manage their offerings carefully. Providing association benefits that young professionals really want is critical. But more importantly, communicating these association benefits is key. Of all the benefits associations should promote in […]